Sample report, illustrative data. Example Pipe & Drain Co. (fictional) and Competitors A, B and C are made up. This is not a real client.
Sample Google Maps audit
What your free audit looks like.
This is a sample for a fictional Tulsa plumber, Example Pipe & Drain Co. (fictional). Your real audit uses the same 14 checks, scores each one 0, 1 or 2, and compares your listing with the top 3 businesses in your map pack, using only public information we can see.
Overall score
Searched "plumber tulsa ok" in a private window. Sample date.
Overall score
Big gaps
Bands are our own rule, not Google's: 0-13 big gaps, 14-21 some gaps, 22-28 strong. A higher score means fewer gaps against the top 3. It is not a ranking prediction.
The 14 checks
0 = missing, 1 = partly done, 2 = done well. Best = the best of the 3 competitors.
The 14 checks
| Check | Impact | You | Best |
|---|---|---|---|
| Google listing (6 / 18) | |||
| 1. Categories (primary + secondary) | High | 1 | 2 |
| 2. Attributes | Medium | 1 | 2 |
| 3. Review count and rating | High | 1 | 2 |
| 4. New reviews (last 30 / 90 days) | High | 0 | 2 |
| 5. Owner replies to reviews | Medium | 0 | 2 |
| 6. Google posts (last 90 days) | Medium | 0 | 2 |
| 7. Services section | Medium | 1 | 2 |
| 8. Business description | Low | 1 | 2 |
| 9. Photos (count and recency) | Medium | 1 | 2 |
| Website (3 / 6) | |||
| 10. Website link from the listing | High | 2 | 2 |
| 11. Mobile, speed and tap-to-call | High | 1 | 2 |
| 12. Service and city pages, page titles | High | 0 | 2 |
| Trust (1 / 4) | |||
| 13. Name, address, phone the same everywhere | High | 1 | 2 |
| 14. Business structured data | Low | 0 | 1 |
Google Business Profile completeness
What the public listing shows.
Google Business Profile completeness
- Primary categoryPlumber
- Secondary categories1 of 4 used by the top 3
- Services listed5, no descriptions
- Business description120 of 750 characters
- Attributes2 shown (top 3 show 4-6)
- Owner photos14, newest 7 months ago
- Google posts, last 90 daysNone seen
- Hours and service areaListed
Map-pack visibility
Where the listing appeared when we searched from 3 parts of Tulsa.
| Search | Midtown | South Tulsa | East Tulsa |
|---|---|---|---|
| plumber tulsa | 4-10 | 20+ | Top 3 |
| emergency plumber tulsa | 20+ | 20+ | 4-10 |
| drain cleaning tulsa | 4-10 | 20+ | 4-10 |
| water heater repair tulsa | 20+ | 20+ | 20+ |
Top 3 = in the map pack. 4-10 = positions 4 to 10 in Maps. 20+ = not in the top 20.
Map results change with the searcher's location, device and time, so we report what we saw on the day, never a fixed position. Google says local results are based mainly on relevance, distance and prominence. Distance is outside anyone's control; we work on relevance and prominence.
Reviews vs. competitors
Count, rating, replies and how recent they are.
Reviews vs. competitors
Google review count
| Rating | Replies, last 10 | New, 90 days | Newest | |
|---|---|---|---|---|
| You | 4.6 | 2 / 10 | 0 | 4 months ago |
| Competitor A | 4.8 | 9 / 10 | 11 | 3 days ago |
| Competitor B | 4.7 | 5 / 10 | 6 | 2 weeks ago |
| Competitor C | 4.9 | 8 / 10 | 3 | 1 month ago |
The gap here is recency and replies more than rating. The fix is a simple routine: ask every customer for an honest review right after the job (no incentives, and never asking for specific words), and reply to each one.
Website basics
Checked on a phone, plus Google PageSpeed (mobile).
Website basics
- Mobile layoutWorks
- PageSpeed mobile score34 / 100
- Tap-to-call near the topNo, phone only in footer
- Contact formPresent, works
- HTTPSYes
- Name, address, phone match6 of 10 directories
- Service + city pagesNone (1 page lists all services)
- Business structured dataNone found
How the top 3 compare
Score out of 28 and the biggest thing each does better.
Competitor A
25 / 28
Many recent reviews with replies, full services list, fast mobile site.
Competitor B
19 / 28
Weekly Google posts and a page for each main service.
Competitor C
19 / 28
Replies to nearly every review and matching details across directories.
Example Pipe & Drain Co. (fictional)
10 / 28
Solid basics (right category, working website link) but few new reviews, no posts and no service pages.
Prioritised fix list
What we would fix first.
Each fix maps to one of our plans. These are the gaps we would close, in order. See plans & pricing.
Quick wins
About the first week.
- 1Add the secondary categories, service descriptions and attributes that are true for the business Maps Fix-Up
- 2Expand the business description to say what you do, where, and why customers pick you Maps Fix-Up
- 3Fix name, address and phone on the 4 directories that don't match Maps Fix-Up
- 4Set up a review request link and QR code, and reply to the last 10 reviews Maps Fix-Up
- 5Upload recent job, team and van photos Maps Fix-Up
Every month
Keeps the listing active.
- 1Ask every customer for an honest review after each job, with no incentive Maps Care
- 2Post a Google update every week (a recent job, a seasonal tip, an offer) Maps Care
- 3Add new photos each month and watch the profile for unwanted edits Maps Care
- 4Track rankings and report calls, direction requests and website clicks monthly Maps Care
Longer term
For busier markets and more service areas.
- 1Build one service or city page a month (e.g. drain cleaning, water heaters, South Tulsa) Maps Growth
- 2Reply to every new review and add new directory listings each month Maps Growth
- 3Speed up the website, put tap-to-call at the top and add business structured data Website
Sample report with illustrative data. Your free audit uses your real public listing and the real top 3 near you, with the date checked for every number.
DSVP Digital Service
Find out what is holding your Maps listing back.
Send us your business name and city. We review your listing manually and, within 1 business day, email you a score and your top issues compared with the top 3 near you.
Or email hello@dsvp.digital