Electrician marketing that starts with your Google listing

Google treats electricians as an "urgent" category in its Local Services program, citing needs like exposed wiring and critical electronic failures, and it runs extra background checks on electricians for that reason. Urgent searchers look at the map, check a few reviews and call the first company that looks reliable.

Planned jobs are different. A homeowner adding an EV charger, a backup generator, recessed lighting or a new panel will compare two or three electricians. Federal Trade Commission advice tells them to consider only licensed and insured contractors and to confirm the license with the state or county. Your license is not only a legal requirement; it is a selling point, and it should be easy to find.

Commercial clients, such as property managers, restaurants and small offices, search too, and they look for proof that you handle their kind of work. If you do both residential and commercial jobs, your profile and website should say so clearly.

Google says local ranking depends on relevance, distance and prominence. An electrical marketing plan that works on relevance and prominence is the part you control.

This is the order we work in, because each step makes the next one count for more:

• ✓Fix the listing first: categories, services, hours, service areas and description.
• ✓Make asking for reviews automatic, with a short link or QR code on every invoice and in the job-complete email.
• ✓Build one website page for each main service, starting with the jobs you most want more of.
• ✓Add fresh job photos and one or more Google posts each month, so the profile never goes quiet.
• ✓Check the profile's performance each month, including calls, website clicks and direction requests, and adjust.

We work with electrical contractors across the US: owner-operators, small residential shops and firms that also take commercial work. If you are booked solid and do not want more work, skip us. If good jobs go to companies you have never heard of, the audit will show you why. We also offer HVAC marketing, roofing SEO and SEO for plumbers.