Free Audit
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A hand review of your HVAC listing with a score and the main issues, compared with the top 3 heating and cooling companies near you, emailed within 1 business day.
Get my free auditHVAC Marketing
HVAC marketing for heating and cooling companies, built on Google Maps
When the AC quits in a heat wave or the furnace stops on a cold night, nobody browses. They search "AC repair near me" or "furnace repair", tap a company on the map and call. The rest of the year, the same people are quietly choosing who will tune up their system or quote a new heat pump.
We are DSVP Digital Service. Our HVAC marketing starts with the listing those customers already see: your Google Business Profile. We fix it, keep it active through both busy seasons and back it up with a website that explains your services clearly. All of it happens by email, so your techs and your phones stay free for customers.
Start with a free Google Maps audit. We review your listing by hand and send you the main issues. No obligation.
How customers find an HVAC company on Google
HVAC demand has two speeds. Google itself treats HVAC as an "urgent" category in its Local Services program, giving the example of a heater that breaks in freezing temperatures. Those searches go to whoever looks available and trustworthy right now, usually on the map.
The other speed is planned work: maintenance visits, replacements, new installs, duct work and indoor air quality. ENERGY STAR advises homeowners to book a cooling check-up in spring and a heating check-up in fall, because contractors get busy once summer and winter arrive. That gives every HVAC company two natural windows each year to win maintenance customers before the rush.
Google says local results are driven mainly by relevance, distance and prominence. Good HVAC marketing works on the two you can influence: making your profile match what people search for, and building reviews and activity that make you prominent.
What a strong HVAC Google Business Profile looks like
These are the parts of the profile we check first on every HVAC audit:
- Categories: a specific primary category for your main line of work, heating and air conditioning, plus only a few extras that truly apply. Google warns against adding a category for every service.
- Services split by heating and cooling: AC repair, AC installation, furnace repair, furnace replacement, heat pumps, duct cleaning or repair, thermostats, maintenance plans. Short descriptions in plain words help Google match each one to a search.
- Hours that tell the truth. If you offer after-hours or emergency service, Google's "More hours" feature can show those hours separately from office hours. Holiday hours go in as special hours.
- Photos of clean installs, outdoor units, labeled duct work, service vans and your team in uniform. Real job photos beat stock images, and Google reviews each upload before it appears.
- A review habit: a link or QR code on every invoice and in the follow-up email. Reviewers can pick the service they got, so reviews tend to say "furnace repair" or "AC install", which is exactly what new customers want to read.
- Google posts that match the season: cooling tune-up reminders in spring, heating check-ups in fall, and updates on new services.
A simple HVAC marketing plan for the year
You do not need a complicated plan. You need the basics done well and timed to the way people actually buy heating and cooling.
- Late winter to spring: post about cooling check-ups, add recent install photos, and ask every maintenance customer for a review.
- Summer: keep hours and emergency availability accurate, reply to reviews within a day or two, and keep job photos coming.
- Late summer to fall: switch posts to heating check-ups and furnace work, and remind past customers by email.
- Winter: confirm holiday hours, keep the profile active, and use the quieter weeks to improve your service pages.
- Every month: check your profile's performance numbers, such as calls, website clicks and direction requests, to see what is moving.
What your HVAC website needs
Your website is where a homeowner decides whether to trust you with a five-figure replacement. It should load fast on a phone and include:
- Separate pages for heating, cooling and maintenance, so each matches what people search for.
- A maintenance plan page that lists what a visit covers. ENERGY STAR's checklist, which includes coils, refrigerant level, electrical connections and the condensate drain, is a fair guide to what customers expect.
- Your service area and hours, matching your Google profile exactly.
- Brands you install and financing, only if they are real and current.
- A quote request form that works on a phone in a few taps.
HVAC marketing services and prices
Four plans, priced the same for every trade we work with.
Maps Fix-Up
$249 one-time
A written fix plan plus the work: categories, heating and cooling services, description, service areas, hours, up to 10 of your photos, up to 10 directory fixes and review request tools.
Ask about thisMaps Care
$297/month
Month one includes the Fix-Up. After that: 4 seasonal Google posts a month, up to 8 new photos from you, a review request campaign, monitoring, rank tracking for 10 keywords and a monthly report.
Ask about thisMaps Growth
$497/month
Everything in Maps Care, plus 8 posts a month, replies to every new review, rank tracking for 25 keywords, 1 new local service or city page a month and up to 5 new directory listings a month.
Ask about thisThere is no setup fee, and monthly plans run month-to-month.
Need a new site too? HVAC websites start at $890 (Starter) or $1,890 (Business). Our website design service page has the details.
Refunds: ask within 5 days of a purchase or monthly charge and we refund it in full. To cancel a monthly plan, email us at least 7 days before your next billing date. The details are in our refund policy.
How it works, all by email
- 01
Ask for the audit
Send your company name and service area through the contact form. We check your listing ourselves and email a summary within 1 business day.
- 02
Reply with a plan
If you want our help, reply with the plan you want. We confirm the scope in writing first, and you pay only after that.
- 03
We handle it
We make the fixes, ask for a few install photos when we need them and send you a short monthly report. You never have to take a sales call.
Who we help
We work with heating and cooling companies across the US, from one-van owner-operators to small shops with a few trucks. If your maintenance agreements are full and your phone never stops, you probably do not need us. If the slow months hurt or newer companies show up above you, the audit will explain why. We also cover electrician marketing and SEO for plumbers.
FAQ
Common questions
Something else on your mind? Email us.
What does HVAC marketing include?
For most local HVAC companies it means a complete Google Business Profile, steady reviews, accurate hours and service areas, regular posts and photos, consistent directory listings and a website with clear heating, cooling and maintenance pages. We focus on those, because they are what customers see when they search.
What is the best HVAC marketing for a small company?
Start with the listing people already see. A complete, active Google profile with real photos and recent reviews costs little to maintain and works on what Google says it looks at: relevance and prominence. Paid ads can come later, once the basics are in place.
When should HVAC companies push maintenance marketing?
Before the busy seasons. ENERGY STAR recommends a cooling check-up in spring and a heating check-up in fall, because contractors get busy once summer and winter arrive. We time posts and review requests to match.
Can you guarantee the top spot on Google Maps?
No. Google says you cannot pay for a better local ranking, and the searcher's location is outside anyone's control. We improve what you can control and report the changes each month.
Do you manage Google Ads or Local Services Ads?
No, we do not manage ads. Local Services Ads require a public, verified Google Business Profile, so a well-kept profile helps there too, but the ads themselves are run separately.
How long until I see more calls?
Profile fixes show within days. Rankings and reviews build over weeks and months, depending on how crowded your market is. We do not promise a timeline or a set number of calls.
Is there a contract or setup fee?
Neither. Plans are month-to-month with 7 days' notice to cancel, and a full refund if you ask within 5 days of a purchase or monthly charge.
Will you need to call me?
No. We work by email only. Your profile and website stay in your name, and we use manager access that you can remove at any time.
Related pages
- Free Google Maps audit
- Google Maps and local SEO service
- Website design service
- Refund policy
- SEO for plumbers
- Electrician marketing
- Roofing SEO
- How to get more Google reviews
- How to rank on Google Maps
- Not showing on Google Maps
Sources
- Google - Tips to improve your local ranking on Google
- Google - Manage your business category
- Google - Manage your services on your Business Profile
- Google - How to set More hours
- Google - How to set Special hours
- Google - Manage your Business Profile photos & videos
- Google - Create a Google link or QR code to request reviews
- Google - Manage customer reviews
- Google - Create & manage posts on your Business Profile
- Google - Understand your Business Profile performance & insights
- Google - Local Services Ads: Business screening and verification requirements (US)
- ENERGY STAR - Heating & cooling maintenance checklist
DSVP Digital Service
Find out what is holding your Maps listing back.
Send us your business name and city. We review your listing manually and, within 1 business day, email you a score and your top issues compared with the top 3 near you.
Or email hello@dsvp.digital