Local SEO and contractor marketing for builders and remodelers

Remodels, additions, decks and concrete work are big decisions, and homeowners are told to research carefully. The Federal Trade Commission advises them to get recommendations from people they trust, consider only licensed and insured contractors, read reviews critically, search a company's name with words like "complaint", and collect several written estimates that spell out the work, materials, completion date and price.

That advice is your marketing checklist. Every item a homeowner is told to check should be easy to find on your profile and website: your license, your insurance, real reviews, real projects and how you write estimates. The contractors who make that easy look safer than the ones who make people dig.

The FTC also lists warning signs, including contractors who ask the homeowner to get the building permits. Saying clearly who pulls permits on your jobs is a small detail that sets you apart.

On Google's side, local results depend mainly on relevance, distance and prominence. Contractor marketing works on the first and the last.

For a contractor, the website is the showroom. It needs:

• ✓A gallery for each type of project, with the town named for each job (never a client's street address).
• ✓A page describing your process: first visit, written estimate, written contract, schedule, final walkthrough.
• ✓Your license and insurance details, plus who handles permits.
• ✓One page per main service, written for the homeowner, not for search engines.
• ✓A request form that asks the questions you need to quote, so you waste fewer trips.

General contractors, remodelers, and specialty contractors such as concrete, decking and fencing companies across the US. If your calendar is full for the next year, you may not need us. If good projects go to firms with weaker work but better profiles, the audit will show you the gap. We also offer roofing SEO, landscaping marketing and SEO for plumbers.