Free Audit
$0
We review your listing by hand and email a score with the main issues, measured against the top 3 landscaping or lawn care companies near you, within 1 business day.
Get my free auditLandscaping Marketing
Landscaping business marketing for landscapers and lawn care
A landscaping company really runs two kinds of business. One sells projects: a new patio, a planting plan, a retaining wall. The other sells routine: mowing, edging, weed control and cleanups on the same streets every week. Customers find both on Google, but they search and decide in different ways.
We are DSVP Digital Service. Our landscaping business marketing starts with your Google Business Profile, because that is where nearby homeowners compare companies, look at photos and read reviews. We set it up for the work you want more of, keep it active and make sure your website supports it. Everything happens by email.
Start with a free Google Maps audit. We review your listing by hand and email the fixes that matter most. No obligation.
How customers find landscapers and lawn care on Google
Google's own Local Services program describes the two sides separately. Landscaping professionals design, install and maintain gardens and landscapes. Lawn care professionals handle work like weed control, mowing and seeding. Tree service, snow removal and fencing are separate categories again. That split is a good guide to how people search.
Design and install customers are visual buyers. They browse photos, compare a few companies and want to see work like the project they have in mind. Maintenance customers care most about whether you serve their street, show up reliably and have good reviews from neighbors.
For route-based lawn care, distance matters a lot. Google says local results depend mainly on relevance, distance and prominence, and it lets service-area businesses list up to 20 service areas. Choosing those areas to match the routes you want to fill is one of the most useful things you can do.
What a strong landscaping Google Business Profile looks like
Here is what we set up and check on a landscaping or lawn care listing:
- Primary category: the one that matches most of your revenue, landscaping or lawn care, with only a few extras for other real services. Google says not to add a category for every service.
- Services listed one by one: landscape design, planting, sod, mulching, hardscaping, patios and walkways, retaining walls, irrigation, lighting, mowing, edging, weed control, leaf cleanup. Only the ones you do, each with a short description.
- Hours that match reality, including seasonal changes. Google's guidelines cover seasonal hours, and special hours handle holidays and short closures.
- Photos that sell: before-and-after shots of the same yard, finished patios and beds, crews at work, clean trucks and trailers. For design work, photos are often what wins the estimate request. Google reviews each upload before it goes live.
- Reviews from every customer, requested with a short link or a printed QR code. Maintenance customers are great reviewers because they see your work every week. Reviewers can name the service, which helps the next person looking for it.
Landscaping business marketing ideas that cost little
Lawn care marketing strategies do not need a big budget. These are simple habits that feed your Google profile:
- Put your review QR code on invoices, door hangers and the thank-you email after a project.
- Photograph every finished project from the same angle as the before shot.
- Publish a Google post for each finished project, naming the town and the type of work.
- Ask long-time maintenance customers for a review once, then let it be.
- Reply to every review, good or bad, briefly and politely.
What your landscaping website needs
Landscape design marketing lives on photos, so your website should show off your work and make it easy to ask for a quote:
- Separate pages for design and install work and for recurring maintenance, because the buyers are different.
- A gallery grouped by project type, with the town named for each job.
- A clear list of the areas you serve, matching your Google service areas.
- How quotes work: site visit, written quote, start date.
- A short form for maintenance sign-ups, and one for project inquiries.
Landscaping marketing services and prices
Same plans and prices as every trade we serve, applied to landscaping and lawn care.
Maps Fix-Up
$249 one-time
A written plan and the fixes: categories, services, description, service areas, hours, up to 10 of your project photos, up to 10 directory fixes and review request tools.
Ask about thisMaps Care
$297/month
The Fix-Up in month one, then 4 Google posts a month, up to 8 new photos from you, a review request campaign, monitoring, rank tracking for 10 keywords and a plain monthly report.
Ask about thisMaps Growth
$497/month
Everything in Maps Care, plus 8 posts a month, a reply to every new review, rank tracking for 25 keywords, 1 new service or town page a month and up to 5 new directory listings a month.
Ask about thisThere is no setup fee, and monthly plans run month-to-month.
Need a website to show your projects? Our sites start at $890 for a Starter site or $1,890 for a Business site. See our website design service for details.
Refunds: ask within 5 days of a purchase or monthly charge and we refund it in full. To cancel a monthly plan, email us at least 7 days before your next billing date. The details are in our refund policy.
How it works, all by email
- 01
Send your details
Use the contact form to send your business name and the areas you cover. We email your audit within 1 business day.
- 02
Choose a plan, or don't
Reply with the plan you want. We confirm what we will do in writing before you pay.
- 03
We keep it running
We make the fixes, ask for project photos now and then, and send a short monthly report. No phone calls.
Who we work with
Landscapers, lawn care companies, landscape designers and hardscape crews across the US, from solo operators to companies with several crews. If your routes are full and your project list is long, you may not need us. If you want denser routes or more design work, the audit will show where to start. We also offer contractor marketing and SEO for plumbers.
FAQ
Common questions
Something else on your mind? Email us.
What does landscaping business marketing include?
For a local landscaping or lawn care company, it mainly means a complete Google Business Profile, steady reviews, accurate service areas, regular photos and posts, consistent directory listings and a website with a gallery and clear service pages.
How do I market a lawn care business?
Set your Google service areas to match the routes you want to fill, list each lawn service separately, ask every customer for a review with a short link or QR code, and post photos of your work regularly. A simple website with a sign-up form backs it up.
Should I choose landscaping or lawn care as my main category?
Choose the one that matches most of your work and revenue. Google treats them as different kinds of business. You can add a few extra categories for other real services, but not one for every service.
Can you help a landscape design company?
Yes. For design work we focus on photos, project pages and reviews that describe the kind of project, because design buyers compare portfolios before they ask for a quote.
Can you guarantee the top spot on Google Maps?
No. Google says you cannot pay for better local ranking, and distance from the searcher is outside anyone's control. We work on what you can control and report progress monthly.
How long until I see results?
Profile fixes show within days. Reviews and rankings build over weeks and months, depending on how many companies compete in your area. We do not promise timelines.
Is there a contract or setup fee?
No setup fee and no contract. Plans are month-to-month with 7 days' notice to cancel by email, and a full refund if requested within 5 days of a charge.
Do I have to get on calls with you?
No. We work entirely by email. Your profile and website stay in your name, and you can remove our manager access any time.
Related pages
- Free Google Maps audit
- Google Maps and local SEO service
- Website design service
- Refund policy
- SEO for plumbers
- Contractor marketing
- Roofing SEO
- How to get more Google reviews
- How to rank on Google Maps
- Not showing on Google Maps
Sources
- Google - Tips to improve your local ranking on Google
- Google - Manage your business category
- Google - Manage your services on your Business Profile
- Google - Guidelines for representing your business on Google
- Google - Manage your service areas for service-area & hybrid businesses
- Google - How to set Special hours
- Google - Manage your Business Profile photos & videos
- Google - Create a Google link or QR code to request reviews
- Google - Manage customer reviews
- Google - Create & manage posts on your Business Profile
- Google - Local Services Ads: Business screening and verification requirements (US)
DSVP Digital Service
Find out what is holding your Maps listing back.
Send us your business name and city. We review your listing manually and, within 1 business day, email you a score and your top issues compared with the top 3 near you.
Or email hello@dsvp.digital